Today the internet is a constant feature in daily life. It has replaced the printed word as a major communications tool for business and personal relationships. We can share news, thoughts, ideas, pictures and things we find on the web that we recommend to others. Social media is a rapidly growing technology that lets users join groups that share an interest and share information and discoveries. An essential feature of any website just has to be a social media connection that users can “share’ and spread the website to other members. Thus sharing will generate links back to the website and move its page ranking to where it will be found at the top of a search. This is the Mount Everest of the web and the only place to be found.
There is a growing number of social media sites and it is important to know which ones your target audience uses. In addition to the obvious leaders there are professional and specialized social media as well as offshore social media that is used by audiences in other countries and languages. Since the web has opened up the entire globe to entrepreneurs, they must be ready to send their message to a world waiting to buy.
Successful use of social media depends on having regular, useful and interesting content to share, not just what you had for lunch that day. Traffic is drawn to websites by unique information that isn’t found elsewhere so having someone write the content who knows the audience and what they want to see is a critical step. Today’s internet user is a skilled and demanding consumer of data. They accept no poorly written material or re-hashed rumors or generalities. Bad content can turn traffic away quickly and getting it back will be a major job, so consistency and quality go hand in hand. Social media is an important tool to use in reaching customers.